Design for a blockchain-based NFT platform

The Problem

Although Solon had great technology, people had difficulties connecting with it. Using the platform was difficult for people who had never seen it before. Because of this, they choose to rely on fewer Web3 tools.
Key issues Solon faced:

• Users experienced confusion while switching between the different functions.
• There was nothing about the site that made users feel at ease or confident in using Web3.
• At the start, it was not clear what the product was worth.
• The mobile app did not have a clear and uniform design.
• After landing on their website, users became less active.

Solon had to focus on UX to reach its highest potential. Without a clear and guided experience, even powerful features risked being ignored by users.

The Solution

To help Solon grow, we made their platform fresh, simple, and user-friendly for anyone new to Web3. We focused primarily on clarity, organization, and what our visitors would do next.What we delivered:

• Persuasive designs are now highlighted on the homepage.
• The user should be able to access Swap, Pool, NFTs, and Governance easily.
• Dark UI with vibrant accents for visual trust and modernity.
• The app feels and works the same on all devices.
• Clear pricing, wallet actions, and transaction flows

As a result, Solon’s system became both strong and user-friendly, which encouraged more individuals to join and use it.

Design Process

Our Solon design process follows a Lean UX methodology that is comprised of 7 steps, broken down into 4 phases. The methodology provides business-oriented steps supported by the principles of transparency and the requirements for speed and scalability.

UX Research & Design Artifacts

The first step to designing Solon was studying how users behave. We found out that navigation was unclear, there were too many steps, and guides were lacking. Through these insights, we created design artifacts that focused on trust, clarity, and smooth engagement across the platform.

User Acquisition Metrics: Data shows that most users didn’t know where to find certain features, and many had difficulty understanding how to pay and manage their wallet.

User Persona: Liam is an example of a persona we created: a 29-year-old user who prefers simple and quick actions when using the app to swap tokens or manage NFT assets.

Research Results:  Visuals were preferred by 74%, many users missed important asset information (58%), and 43% felt constrained by the lack of a distinct structure.

Visual Identity and Brand Story

Solon’s branding combines creative ideas with strong ties to the Web3 world. The abstract owl in the brand mark stands for wisdom, security, and growth made possible by the Kemet community. We wanted our site to look serious, so we chose a dark background and added orange and blue to encourage curiosity and actions.

While the fonts are clean and futuristic, the rounded corners help make the app more accessible. Every aspect, like the logo and token cards, was designed to look safe, modern, and vibrant. Merchandise, including badges, skateboards, and cards, helped transform Solon into something bigger.

Design System

Solon developed a design system to keep brands looking understandable and consistent on any device. We used a dark theme with carefully chosen color contrasts for visual comfort, black (#06101c), black-gray (#15112a), and a bold blue (#3772ff) as the primary call-to-action color.

Satoshi font is used for its fashionable and simplified structure in standard regular, medium, and semi-bold weights. Each part of the design, such as cards and buttons, is arranged at regular distances using a grid, so scaling for multiple devices is easier. The structure and style people look for are both included in it.

UX Design

The team has worked to eliminate any difficulties users may encounter while using Solon’s app. Since Web3 is not easy to navigate, we have dedicated ourselves to helping users perform tasks such as token swapping, joining groups, and NFT inquiries.

Each screen follows a clear information hierarchy, with top-level insights upfront and deeper layers only when needed. Micro-interactions, helpful tooltips, and empty-state visuals helped reduce confusion and drive clarity.

In addition, we tested the flows for people who had not used the app before. The result? An experience online as sleek as what you get from a modern SaaS platform.

Results & Outcomes

After everything was updated, Solon seemed like a new thing, easy to operate, more trustworthy, and capable of being scaled. With our updates, people felt more confident and less confused. We improved how users interacted, made the design simple, and made the experience feel the same everywhere.

• 84% of users felt more confident using the platform
• 71% found key actions like swapping and minting NFTs easier
• 93% said the interface now feels modern, clear, and trustworthy

By turning user insight into simple design, Solon now attracts, retains, and guides its users better than ever.